Hakuhodo DY ONE

Established April 1, 2024 by merging DAC (D.A.Consortium) and IREP, Hakuhodo DY ONE is the group's designated digital-marketing core under its FY2024 medium-term plan. ~3,200 staff in Tokyo deliver programmatic, performance, search, and data-driven services. Co-leads the H+ APAC network with Hakuhodo Inc. Sources: HDYH press release + Marketing-Interactive + DAC press.