Dentsu International

Top 5 global advertising and marketing services network

Dentsu International is a multinational advertising and marketing services network that operates as the international arm of Dentsu Group Inc., one of the world's largest advertising holding companies. The organization encompasses a portfolio of leading agency brands including Carat, iProspect, Dentsu Creative, Merkle, and others, delivering integrated marketing solutions across media, creative, CRM, and digital transformation. With operations in over 145 markets, Dentsu International serves major global brands through data-driven marketing strategies, programmatic advertising, performance marketing, and customer experience management. As a major player in the global AdTech and MarTech ecosystem, Dentsu International combines creative excellence with advanced technology platforms and data capabilities. The company's Merkle division provides enterprise-level customer relationship management and data analytics, while iProspect specializes in performance media and digital marketing. Dentsu International competes directly with other major holding company networks like WPP, Publicis Groupe, Omnicom, and IPG, positioning itself through its strong data and technology integration capabilities and its unique connection to the Japanese and Asian markets through its parent company.