Amazon DSP
RebrandedSeattle, Washington, United States · Founded 2012
10001+ employees · AMZN
Sourced & current · updated Oct 26, 2026Website
Amazon DSP was Amazon Ads' programmatic demand-side platform for buying display, video and audio ads on and off Amazon. It took the name on 2018-09-05, when Amazon Advertising Platform was renamed during the Amazon Advertising rebrand, and was succeeded on 2026-09-29 by Display, Video, and Audio (DVA+), bought through Amazon Ads Agent; some countries kept the Amazon DSP experience for a time.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Retail Media PlatformProgrammatic Platform
Was one of the largest DSPs globally, leveraging Amazon's first-party retail data to compete directly with Google DV360 and The Trade Desk in programmatic ad buying.
Ownership
Parent: Amazon Ads