A
Amazon DSP
Seattle, Washington, United States · Founded 2012
10001+ employees · AMZN
Sourced & current · updated Jun 12, 2026Website
Amazon's demand-side platform enabling programmatic advertising across Amazon properties and third-party sites, leveraging Amazon's unique commerce and audience data.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Retail Media PlatformProgrammatic Platform
One of the top-tier DSPs globally, uniquely positioned as the only platform with direct access to Amazon's first-party commerce and purchase intent data at scale
Ownership
Parent: Amazon
Subsidiaries