SiriusXM Media provides advertisers with access to a massive, engaged audio audience across satellite radio, streaming, and podcasts, combined with sophisticated targeting and measurement capabilities.
Last updated Mar 7, 2026 by AI Enrichment
Leading audio advertising platform with access to one of the largest audio audiences in North America
SiriusXM Media operates as the advertising sales and solutions arm of SiriusXM, one of North America's largest audio entertainment companies. The division provides advertisers with access to SiriusXM's extensive audio ecosystem, which includes satellite radio, streaming audio through the SiriusXM app, and a vast podcast network including content from Stitcher and other properties. SiriusXM Media leverages the company's reach of over 150 million listeners to deliver targeted audio advertising campaigns across multiple platforms. As part of the broader SiriusXM organization, SiriusXM Media offers advertisers sophisticated targeting capabilities, first-party listener data, and measurement solutions to reach audiences across various demographics and listening occasions. The division serves as a bridge between brands and SiriusXM's premium audio content, including music, sports, news, talk, and entertainment programming. SiriusXM Media competes in the digital audio advertising space alongside other major audio platforms and streaming services, positioning itself as a comprehensive audio advertising solution that spans both traditional satellite radio and modern streaming environments.
Audio advertising across SiriusXM's satellite radio channels reaching millions of subscribers
Digital audio ads delivered through the SiriusXM streaming app and platforms
Advertising solutions across SiriusXM's extensive podcast network
Digital audio advertising technology platform for programmatic and direct audio campaigns
Data-driven targeting capabilities leveraging first-party listener data and behaviors