Search Ads 360

A leading enterprise search campaign management platform within Google's Marketing Platform, enabling cross-engine search advertising at scale for large advertisers and agencies.

Search Ads 360 is a cross-engine search advertising management platform that enables advertisers to create, manage, and improve campaigns across multiple search engines and channels from a single interface.¹ Agencies can use it to oversee the search and social campaigns of multiple advertisers within one network account, with each advertiser maintaining its own campaigns, users, and reporting permissions at the account, client, or network level.¹ Its automated bidding goes beyond standard Google Ads functionality, drawing on real-time signals, Floodlight data, offline conversions, and custom audiences to optimize toward objectives such as CPC, CPA, or ROAS.¹ On the analytics and measurement side, Search Ads 360 integrates with Google Analytics and Google Display & Video 360, as well as Google Ads, giving marketers a unified view of performance across search, display, and video.¹ Beyond Google's own ecosystem, the platform also supports connections to third-party search engines including Microsoft Advertising, Baidu, and Yahoo! JAPAN Ads.² Source 1: adsmurai.com — Discover Google Search Ads 360: how it works and key ... Source 2: fullstackexperts.eu — Search Ads 360