Ampersand

Leading cable TV advertising sales organization with advanced audience targeting capabilities

Ampersand is a leading television advertising sales and technology company that represents a portfolio of major cable networks and provides advanced advertising solutions for linear and streaming TV. The company operates as a joint venture formed by Comcast, Cox Communications, and Charter Communications, combining their advertising sales operations to offer advertisers unified access to premium cable inventory and advanced audience targeting capabilities. Ampersand leverages viewership data from tens of millions of households to enable advertisers to reach specific audiences across traditional linear TV and connected TV/streaming platforms. The company provides a comprehensive suite of advertising products and services, including audience-based linear TV advertising, addressable TV advertising, and programmatic TV solutions. Ampersand's platform combines first-party data from cable operators with third-party data sources to deliver precise audience targeting and measurement capabilities. The company serves as a critical bridge between traditional TV advertising and modern data-driven marketing approaches, helping advertisers navigate the evolving television landscape. As a subsidiary jointly owned by three of the largest cable operators in the United States, Ampersand holds a significant position in the TV advertising ecosystem, representing substantial reach and scale. The company competes with other TV advertising platforms and networks while also partnering with agencies, brands, and technology providers to deliver comprehensive cross-platform advertising solutions.