Insightech
Provides visual and behavioral analytics tools that help businesses identify user experience issues and optimize digital properties to improve conversion rates and customer satisfaction.
Last updated May 11, 2026
- Industry
- Digital Experience Analytics
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 11-50
- Funding
- $0.8M
- API Available
- Limited
Regional player in the Asia-Pacific digital analytics market
Insightech is an Australian digital experience analytics platform that specializes in helping businesses understand and optimize user behavior across their digital properties. The company provides a comprehensive suite of analytics tools including session replay, heatmaps, conversion funnels, and user journey mapping to help organizations identify friction points and improve customer experiences. While positioned in the broader MarTech/analytics space rather than traditional advertising technology, Insightech serves the digital optimization needs of businesses looking to enhance conversion rates and user satisfaction through data-driven insights. The platform caters primarily to businesses seeking to improve their digital customer experience by providing visual and behavioral analytics that complement traditional web analytics tools. Insightech competes in a crowded market alongside established players like Hotjar, FullStory, and Contentsquare, differentiating itself through its focus on the Australian and Asia-Pacific markets. The company's solutions enable product managers, UX designers, and digital marketers to make informed decisions about website and app optimization based on actual user behavior patterns.
Session Replay
Records and replays user sessions to understand how visitors interact with websites and apps
Heatmaps
Visual representations of user clicks, scrolls, and mouse movements to identify engagement patterns
Conversion Funnels
Tracks user progression through conversion paths to identify drop-off points and optimization opportunities
User Journey Mapping
Visualizes the paths users take through digital properties to understand behavior patterns
- 2017Founded