Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising

Acquisition brings Vibe.co’s self-serve, connected TV advertising platform into Walmart Connect’s commerce media platform, making TV advertising more accessible and measurable for small and mid-sized businesses (SMB) and mid-market advertisers. Walmart and Vibe.co announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to […]

Last updated Oct 21, 2026 by the ATDb Editorial Team