Allison Clarke

Allison Clarke serves as Head of General Market Sales at VIZIO, where she oversees advertising sales efforts targeting general market clients across VIZIO's SmartCast operating system and its growing suite of CTV and data-driven advertising products. In this role, she is responsible for building and scaling revenue partnerships with brands and agencies looking to reach VIZIO's large base of smart TV households through targeted, measurable campaigns. Clarke brings experience in media and advertising sales to VIZIO, operating at the intersection of connected television and programmatic advertising — a rapidly expanding segment of the media landscape. VIZIO's Platform+ business, which includes its Inscape automatic content recognition (ACR) data and SmartCast advertising inventory, has become an increasingly significant player in the CTV advertising ecosystem, and Clarke's role positions her at the center of that growth. Her work reflects the broader industry shift toward data-driven television advertising, where first-party viewership data and addressable targeting are reshaping how brands plan and buy TV media. Clarke is part of the leadership team helping VIZIO compete with other CTV ad platforms for national brand budgets.

Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026