Connected TV shopping got the full limelight at NewFronts

After this year’s blitz of presentations, the NewFronts could be aptly renamed ConnectedTVFronts. YouTube led the charge with a March 25 announcement that it’s expanding its Shopping affiliate program to creators with as few as 500 subscribers. Then, onstage in New York City, duos Amazon and Samsung, and Walmart and Vizio, each announced expanded partnerships […] Visit Tubefilter for more great stories.