Inscape

Leading ACR data provider in the U.S. smart TV ecosystem, leveraging VIZIO's large installed base to offer one of the most scaled opt-in TV viewership datasets available for licensing.

Inscape is the automatic content recognition (ACR) data business operating as a subsidiary of VIZIO, the major U.S. smart TV manufacturer. By embedding ACR technology directly into VIZIO's SmartCast operating system, Inscape captures second-by-second viewing data from millions of opted-in VIZIO smart TVs across the United States. This data includes what content is being watched — whether from broadcast, cable, streaming, or gaming — making it one of the largest and most granular sources of TV viewership intelligence available in the market. Inscape licenses its ACR data to a wide range of AdTech and media measurement companies, including demand-side platforms, data management platforms, TV measurement vendors, and attribution providers. Its data powers cross-screen audience targeting, TV tune-in measurement, competitive intelligence, and advanced TV advertising analytics. The company operates primarily as a B2B data licensing business rather than a consumer-facing product, positioning itself as a foundational data layer for the connected TV and linear TV advertising ecosystem. In the broader AdTech landscape, Inscape competes with other ACR and smart TV data providers such as Samba TV and Alphonso (acquired by LG). Its scale advantage comes directly from VIZIO's large installed base of smart TVs in U.S. households. Inscape has established data licensing relationships with companies like iSpot.tv, Nielsen, and various DSPs, making it a critical infrastructure player in the shift toward data-driven TV advertising and cross-platform measurement.

• 2012Founded