Yahoo Sports

Top-tier digital sports media property and one of the largest fantasy sports platforms in the U.S., with significant programmatic and direct ad inventory.

Yahoo Sports is a digital sports platform that helps fans stay connected and follow their favorite players through mobile and other applications.¹ The company operates a 24/7 free, ad-supported streaming television (FAST) channel — the Yahoo Sports Network — delivering more than 60 hours of original programming each week.² On the advertising side, Yahoo Sports enables branded experiences within its apps, with sponsors able to integrate across specific features such as Fantasy Football Draft Central, Match Ups pages via Yahoo's smart ads technology, and the Stat Tracker.¹ The channel is positioned to attract both consumers and advertisers by sitting at the intersection of sports content and free TV, while its editorial model centers on commentary and analysis programming rather than live game rights.² For advertisers, the FAST launch opens new inventory at a time when premium sports slots are increasingly scarce, with Yahoo able to sell ads directly or through platform partners.² Source 1: marketingdive.com — Yahoo Sports offers custom-branded experiences via ... Source 2: adweek.com — Yahoo Sports Joins the FAST Channel Rush