Yahoo acquires BrightRoll for $640M
AcquisitionYahooBrightRoll
November 11, 2014640M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Yahoo's second video-programmatic bet. BrightRoll became Yahoo's programmatic video DSP. Eventually folded into Verizon Media.
- Acquirer
- Yahoo
- Target
- BrightRoll
- Deal Value
- $640M
Connections