Yahoo acquires Tumblr for $1.1B
AcquisitionYahooTumblr
June 20, 20131.1B
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Marissa Mayer's big bet on a younger user base. Yahoo wrote down most of the value in 2016; sold to Automattic in 2019 for ~$3M.
- Acquirer
- Yahoo
- Target
- Tumblr
- Deal Value
- $1.1B
Connections