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Bio
Dennis Buchheim serves as Senior Vice President and General Manager at Snowflake, bringing deep expertise in digital advertising and ad technology to the role. He previously spent over a decade at Yahoo, where he held senior leadership positions including Vice President of Product Management and Senior Director of Advertising Platforms, shaping large-scale advertising products and platforms.
Previous Roles
President
IAB Tech Lab (2019-2022)
Vice President, Product Management
Yahoo (~2010-2015)
Senior Director, Advertising Platforms
Yahoo (~2007-2010)
Vice President, Product & Strategy
Integral Ad Science (~2015-2017)
Expertise
Data Clean RoomsIdentity ResolutionProgrammatic AdvertisingAd MeasurementData CollaborationAI in AdvertisingAdvertising StandardsData Cloud Platforms
Education
- B.S., University of Michigan
Notable Achievements
- Led IAB Tech Lab as President, overseeing development of key industry standards including UID 2.0 and seller-defined audiences
- Shaped large-scale advertising platforms and product strategy during a formative decade at Yahoo
- Joined Snowflake to lead advertising and media industry go-to-market, championing data clean rooms and AI-driven measurement solutions
- Prominent industry voice on the convergence of data collaboration, privacy-safe measurement, and AI agents in advertising
Awards
Recognized in trade press as a top industry leader in AdTech standards and transparency (specific named awards not confirmed)
Speaking Topics
Data Clean Rooms and CollaborationAI Agents in AdvertisingPrivacy-Safe MeasurementIdentity Resolution in a Cookieless WorldData Cloud Strategies for Media and Advertising
Publications
- Opinion: Data and Measurement in the AI Era (The Current, Snowflake byline)
Board Memberships
IAB Tech Lab (operational leadership)
Connections