Connexity

Leading independent retail performance marketing network outside of walled gardens, operating as a Taboola subsidiary with broad publisher distribution

Connexity, formerly known as Shopzilla, is a Santa Monica-based retail performance marketing company operating as a unit of Taboola following its acquisition on September 1, 2021, for approximately $800 million. The company specializes in connecting online retailers with high-intent shoppers by distributing shopping ads and product listings across a broad network of publisher and comparison shopping sites. Its technology matches consumer purchase intent signals with relevant retail inventory, driving measurable traffic and sales for merchants on a cost-per-click basis. As part of Taboola, Connexity extends the parent company's reach into e-commerce and retail media, enabling merchants to reach consumers outside of walled gardens like Google and Amazon. Connexity's publisher network includes major shopping and lifestyle destinations, and its platform serves thousands of retailers ranging from large national brands to mid-sized e-commerce merchants. The combination with Taboola's native advertising distribution creates a powerful e-commerce solution that spans content discovery and product-level shopping intent. Connexity's core offering centers on performance-based advertising, where retailers pay only when shoppers click through to their product pages, making it an accountable and ROI-driven channel. The platform provides retailers with audience targeting, feed management, and analytics tools, while offering publishers a monetization solution tied to high-value shopping audiences. Its market position sits at the intersection of affiliate marketing, comparison shopping, and retail media networks.