Pinterest Performance+

San Francisco, California, United States · Founded 2024

5001-10000 employees · PINS

Sourced & current · updated May 11, 2026

Pinterest's AI-powered performance ad suite launched October 1 2024. Smart Bidding, generative-AI lifestyle creative, ROAS bidding, automated A/B. Available US/UK/CA/AU/FR/DE/MX/BR/JP. Positions Pinterest as a credible performance-ad alternative to Meta/TikTok rather than just upper-funnel.

Where they sit

Stack tier: Ecosystem Services (A)

AI-Powered PlatformPerformance Marketing

Emerging performance-ad challenger to Meta and TikTok, leveraging Pinterest's high purchase-intent audience and AI automation to capture lower-funnel ad budgets

Ownership

Parent: Pinterest Ads