IZEA
IZEA empowers brands and agencies to discover, activate, and measure influencer marketing campaigns through a unified platform combining proprietary creator marketplace technology with expert managed services.
Last updated Jun 13, 2026 by ATDb automated enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS + Managed Services
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $55.9M
- Revenue Range
- $30M-$50M
- Stock Symbol
- IZEA
- API Available
- Yes
Pioneer and established player in influencer marketing technology with both self-serve SaaS and full-service managed campaign offerings
IZEA Worldwide, Inc. is a publicly traded influencer marketing technology company founded in 2006 and headquartered in Orlando, Florida. The company operates a suite of software-as-a-service platforms and managed services that enable brands, agencies, and marketers to discover, activate, and measure influencer and content marketing campaigns at scale. IZEA is widely credited with pioneering the paid blogging and sponsored social media industry, having launched one of the first platforms to facilitate transactions between brands and content creators. IZEA's core offerings include IZEAx, a self-serve influencer marketing platform, and a managed services division where IZEA's team executes campaigns on behalf of clients. The company serves a broad range of customers from Fortune 500 enterprises to mid-market brands across industries including consumer goods, entertainment, technology, and retail. Its platforms provide tools for influencer discovery, campaign management, content amplification, and performance analytics. In the competitive influencer marketing landscape, IZEA differentiates itself through its long operating history, proprietary creator marketplace, and the combination of technology with hands-on managed services. The company has made several strategic acquisitions over the years to expand its capabilities, including the acquisition of TapInfluence in 2018. As a publicly traded company on Nasdaq (IZEA), it maintains transparency in its financials and continues to invest in AI-powered features to modernize its platform offerings.
IZEAx Discovery
AI-powered influencer search and discovery tool enabling marketers to find and vet creators across social platforms based on audience demographics, engagement, and content relevance.
IZEAx Unity Suite
End-to-end influencer marketing platform for managing campaigns, contracts, content approvals, payments, and performance reporting in a single workflow.
Managed Services
Full-service influencer marketing campaign execution handled by IZEA's in-house team, from strategy and creator sourcing to content production and reporting.
FormAI
AI-powered content generation tool integrated into IZEA's platform to assist marketers and creators with drafting briefs, captions, and campaign content.
BrandGraph
Social intelligence and brand analytics platform that tracks brand mentions, share of voice, and influencer activity across social media channels.
- 2006Founded