Linqia
C · Marketing TechnologySubsidiaryLinqia delivers scalable, data-driven influencer marketing campaigns that combine proprietary technology with managed services to help brands achieve measurable business outcomes and demonstrate clear ROI from influencer investments.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS with Managed Services
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $21M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Publicis Groupe
- API Available
- Limited
Market Position
Enterprise-focused influencer marketing platform with emphasis on performance measurement and ROI
Overview
Linqia is an influencer marketing technology platform that enables brands and agencies to discover, activate, and measure influencer campaigns across social media channels. The company provides end-to-end campaign management solutions that combine proprietary technology with managed services to help marketers execute influencer programs at scale. Linqia's platform offers tools for influencer discovery, campaign workflow management, content rights management, and performance analytics, with a focus on delivering measurable ROI through data-driven insights. The company operates as a subsidiary after being acquired by Publicis Groupe in 2021, integrating into the holding company's broader digital marketing and media capabilities. Linqia continues to serve enterprise brands and agencies seeking to leverage influencer marketing as part of their digital advertising strategies. The platform emphasizes transparency, brand safety, and performance measurement, positioning itself as a solution for marketers who need to demonstrate clear business outcomes from their influencer investments. Linqia's technology supports campaigns across major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest, with capabilities spanning content creation, amplification, and performance tracking. The company maintains its distinct brand and platform while benefiting from Publicis Groupe's global reach and integrated marketing services ecosystem.
Products & Features
Influencer Discovery
AI-powered search and vetting tools to identify and evaluate influencers based on audience demographics, engagement rates, and brand alignment
Campaign Management
End-to-end workflow tools for briefing, contracting, content approval, and campaign execution across multiple influencers and platforms
Performance Analytics
Comprehensive measurement and reporting capabilities tracking engagement, reach, conversions, and ROI across influencer campaigns
Content Amplification
Paid media capabilities to boost high-performing influencer content through social advertising channels
Rights Management
Tools for securing and managing content usage rights for influencer-created assets across marketing channels
Key Features
AI-powered influencer discovery and vettingMulti-platform campaign managementPerformance measurement and attributionContent rights managementPaid amplification integrationBrand safety and fraud detectionReal-time campaign monitoringCustom reporting and analytics dashboards
Use Cases
Large-scale influencer marketing campaigns across multiple platformsProduct launches with coordinated influencer activationsAlways-on influencer programs for brand awarenessPerformance-driven influencer campaigns with conversion goalsContent creation and amplification strategiesSeasonal and event-based influencer marketing
Customer Segments
Enterprise brandsAdvertising agenciesConsumer packaged goods companiesRetail and e-commerce brandsBeauty and cosmetics brandsTechnology companies