Curalate

Leading social commerce platform for enterprise brands, now integrated within Bazaarvoice's UGC ecosystem

Curalate is a social commerce and user-generated content (UGC) platform that enables brands to discover, curate, and distribute visual content from social media across their owned digital properties. The company specializes in helping brands leverage Instagram, Pinterest, and other social platforms to create shoppable experiences that drive e-commerce conversions. Curalate's platform uses AI and machine learning to identify relevant user-generated content, obtain rights permissions, and deploy that content across websites, mobile apps, and digital advertising campaigns. Founded in 2012, Curalate became a pioneer in connecting social media content with e-commerce functionality, particularly through features like Like2Buy (later rebranded as Showroom) which created shoppable Instagram galleries. The company serves major retail and consumer brands across fashion, beauty, home goods, and other visually-driven categories. In 2018, Curalate was acquired by Bazaarvoice, a leader in ratings and reviews technology, and now operates as a subsidiary within Bazaarvoice's broader user-generated content ecosystem. As part of Bazaarvoice, Curalate continues to operate as a distinct product offering, focusing on social content curation and commerce while integrating with Bazaarvoice's ratings, reviews, and sampling capabilities. The platform serves enterprise brands looking to leverage social proof and visual content to enhance their digital commerce experiences and drive customer engagement across the purchase journey.