Falcon.io

Leading social media management platform acquired by Brandwatch to enhance their social media management capabilities

Falcon.io was a comprehensive social media marketing platform that provided tools for social media management, customer experience, and audience engagement. Founded in Copenhagen, the platform served agencies and brands with solutions for publishing, engagement, analytics, and advertising across multiple social channels. The company built a strong reputation for its unified approach to social media management and customer data integration. In February 2022, Falcon.io was acquired by Brandwatch (now part of Cision), a leading digital consumer intelligence company. Following the acquisition, Falcon.io's technology and capabilities were integrated into Brandwatch's Social Media Management suite. The platform continues to operate under the Brandwatch umbrella, with its features and functionality now part of Brandwatch's comprehensive social media management and consumer intelligence offering. Today, the former Falcon.io platform exists as part of Brandwatch's integrated solution, serving enterprise and mid-market customers who need sophisticated social media management combined with consumer intelligence. The acquisition strengthened Brandwatch's position in the social media management market by adding Falcon.io's strong customer engagement and publishing capabilities to its analytics and listening tools.