Kelly MacLean
Kelly MacLean is a Vice President at Amazon Ads, where she leads Engineering, Product, and Science across the Demand-Side Platform (DSP), Sponsored Display, Sponsored TV, and Central Engineering. In this role, she oversees one of the most consequential programmatic advertising platforms in the industry, spanning self-serve and managed buying tools, connected TV advertising, and the foundational engineering infrastructure that powers Amazon's advertising business at scale. MacLean has built a reputation as a technically grounded product and engineering leader who bridges the gap between complex ad technology systems and advertiser outcomes. Her scope at Amazon Ads places her at the intersection of programmatic buying, streaming media monetization, and large-scale machine learning and science — areas that are central to the future of digital advertising. Her leadership of Sponsored TV in particular positions her at the forefront of the industry's shift toward measurable, addressable streaming ad formats. A recognized voice in the AdTech community, MacLean has appeared at major industry events including Cannes Lions (Adweek House), where she has spoken on topics related to programmatic innovation and the evolution of Amazon's advertising products. Her career trajectory reflects deep expertise in building and scaling ad technology organizations within one of the world's largest digital advertising ecosystems.
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 19, 2026
AI-drafted from public sources4 sources cited
- Years in industry
- 15 years
Bio
Kelly MacLean is a Vice President at Amazon Ads, where she leads Engineering, Product, and Science across the Demand-Side Platform (DSP), Sponsored Display, Sponsored TV, and Central Engineering. In this role, she oversees one of the most consequential programmatic advertising platforms in the industry, spanning self-serve and managed buying tools, connected TV advertising, and the foundational engineering infrastructure that powers Amazon's advertising business at scale. MacLean has built a reputation as a technically grounded product and engineering leader who bridges the gap between complex ad technology systems and advertiser outcomes. Her scope at Amazon Ads places her at the intersection of programmatic buying, streaming media monetization, and large-scale machine learning and science — areas that are central to the future of digital advertising. Her leadership of Sponsored TV in particular positions her at the forefront of the industry's shift toward measurable, addressable streaming ad formats. A recognized voice in the AdTech community, MacLean has appeared at major industry events including Cannes Lions (Adweek House), where she has spoken on topics related to programmatic innovation and the evolution of Amazon's advertising products. Her career trajectory reflects deep expertise in building and scaling ad technology organizations within one of the world's largest digital advertising ecosystems.
Career
VP, Amazon Ads – Engineering, Product, Science for DSP, Sponsored TV & Central EngCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads Engineering, Product, and Science for Amazon Ads' DSP — one of the largest programmatic buying platforms globally
- Oversees Sponsored TV product development, positioning Amazon at the forefront of addressable streaming advertising
- Speaker at Adweek House Cannes Lions 2025, representing Amazon Ads on programmatic and ad technology innovation