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Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

AdExchangerMay 11, 2026Victoria McNallyRead original

Last updated May 11, 2026 by ATDb automated enrichment

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Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization appeared first on AdExchanger.