Marketo

A · Ecosystem ServicesRebranded

San Jose, California, United States · Founded 2006

1001-5000 employees · $107M

Sourced & current · updated Oct 26, 20261 of 5 facts verifiedWebsite

Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 2018 for $4.75 billion and subsequently rebranded within the Adobe ecosystem.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing CloudMarketing PlatformMarketing Automation

A leading marketing automation platform, now integrated into Adobe Experience Cloud as Adobe Marketo Engage, serving B2B and B2C marketers globally.

Ownership

Parent: Adobe

Competitors

Oracle Marketing Cloud

C

Compendium

Marketing Cloud Account Engagement

Pardot

Agentforce for Marketing

Recent moves

• Adobe acquires Marketo for $4.75BVerified · 4✓Oct 31, 2018 · $4.75B