Adobe acquires Marketo for $4.75B

Acquisition

October 31, 20184.75B

Last updated May 31, 2026

Overview

Adobe acquired B2B marketing engagement platform Marketo for $4.75 billion, with the deal closing on October 31, 2018 to add Marketo to Adobe Experience Cloud.

Acquirer: Adobe
Target: Marketo
Deal Value: $4.75B

Deal Terms

Status: Completed
Enterprise value: $4.75B
Deal structure: All cash

Connections

Source

https://www.adobe.com/content/dam/cc/sea/newsroom/pdf/archive/2018/20180921_AdobetoAcquireMarketo.pdf