Alteryx

Leading analytics automation platform serving enterprise customers across multiple industries with applications in marketing analytics and customer data analysis

Alteryx is an enterprise analytics automation platform that empowers data analysts, scientists, and business users to prepare, blend, and analyze data through a visual, low-code interface. Founded in 1997 and publicly traded since 2017, the company built a strong position in the self-service analytics market by enabling users to automate complex data workflows without extensive coding knowledge. In March 2023, Alteryx was acquired by private equity firms Clearlake Capital Group and Insight Partners in a deal valued at approximately $4.4 billion, taking the company private. The acquisition marked a strategic shift as the company continues to operate as a subsidiary focused on expanding its AI and machine learning capabilities. As a subsidiary, Alteryx continues to serve thousands of enterprise customers across industries including financial services, healthcare, retail, and manufacturing. The platform combines data preparation, analytics, and machine learning capabilities with process automation, enabling organizations to democratize analytics across their workforce. While not strictly an AdTech company, Alteryx serves marketing and advertising teams by providing tools for customer data analysis, campaign optimization, attribution modeling, and marketing analytics automation. The company maintains its brand identity and product portfolio while leveraging its new ownership structure to invest in cloud-native capabilities and AI-powered analytics features.