Critical Mention

Leading provider of broadcast and earned media monitoring solutions for PR and communications professionals

Critical Mention operates as a comprehensive media monitoring and intelligence platform that enables PR professionals, communications teams, and marketers to track, analyze, and measure their earned media coverage across broadcast television, radio, online news, podcasts, and social media. The platform provides real-time alerts, media analytics, and reporting tools that help organizations monitor brand mentions, track competitors, manage crisis communications, and demonstrate PR ROI. As a subsidiary of Intrado (formerly West Corporation), Critical Mention serves thousands of organizations including Fortune 500 companies, government agencies, PR firms, and media organizations. The company's platform distinguishes itself through its extensive media monitoring capabilities, covering over 2,000 TV stations, 3,000 radio stations, and millions of online and social media sources across the United States and internationally. Critical Mention provides closed captioning search technology, video clips, and comprehensive analytics that allow communications professionals to quickly identify mentions, create highlight reels, and generate reports for stakeholders. The platform has become an essential tool in the PR and communications technology stack, bridging traditional broadcast monitoring with digital and social media intelligence. Critical Mention continues to operate as a distinct brand within Intrado's portfolio, maintaining its focus on serving the media monitoring and PR measurement market. The platform integrates with various PR and marketing tools, offering API access and workflow integrations that connect earned media data with broader communications and marketing analytics ecosystems.