Red Havas
Red Havas delivers earned-first, integrated communications by merging earned, owned, and paid media strategies, backed by Havas Group's global scale and data capabilities.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Public Relations & Integrated Communications
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Revenue Range
- $100M-$500M
- Parent Company
- Havas Creative (part of Havas)
- API Available
- No
Mid-tier global PR micro-network within a major holding company, competing with standalone global PR agencies through an integrated merged media model
Red Havas is a global public relations and integrated communications agency operating as a micro-network within Havas Group, one of the world's largest communications conglomerates. Formed through the merger of Havas PR and Red Agency in 2019, Red Havas operates across multiple continents with offices in key markets including the US, UK, Australia, and Asia-Pacific. The agency specializes in earned-first, data-driven communications strategies that span media relations, influencer marketing, social media, content creation, and experiential marketing. Red Havas positions itself around a 'Merged Media' philosophy, which integrates earned, owned, and paid media channels into cohesive campaigns. This approach allows the agency to serve clients across consumer, corporate, healthcare, and technology sectors with holistic communications programs rather than siloed PR tactics. The agency leverages Havas Group's broader network of creative, media, and data capabilities to offer clients a more connected and measurable communications offering. Within the AdTech and MarTech ecosystem, Red Havas sits at the intersection of PR and performance marketing, increasingly incorporating data analytics, social listening, and influencer technology platforms into its service delivery. As part of Havas Group, it benefits from shared technology infrastructure including Havas's proprietary tools and partnerships, giving it competitive advantages in measurement, audience insights, and cross-channel campaign integration that independent PR agencies typically lack.
Merged Media
Integrated communications framework combining earned, owned, and paid media channels into unified brand campaigns
Influencer Marketing
Strategic influencer identification, management, and campaign execution across social platforms
Media Relations
Traditional and digital media outreach, press office management, and journalist engagement
Social Media & Content
Social strategy, content creation, community management, and social listening services
Corporate Communications
Reputation management, crisis communications, executive positioning, and stakeholder engagement
Healthcare Communications
Specialized PR and communications services for pharmaceutical, biotech, and health sector clients
Experiential Marketing
Live events, brand activations, and immersive consumer experiences
Data & Analytics
Campaign measurement, audience insights, social listening, and communications performance reporting
- 2019Founded