72andSunny

A leading global creative agency known for culturally resonant brand transformation campaigns, operating within Stagwell's portfolio alongside other major creative and marketing services firms.

72andSunny is a global creative advertising agency, founded in 2004, that specializes in brand transformations and culturally-led marketing campaigns combining entertainment and advertising.¹ Its client roster spans major brands across multiple sectors, with work including campaigns for Google, Target, Starbucks, and General Mills, live-action advertising for Activision's Call of Duty franchise, and storytelling-driven brand campaigns for Adidas.¹ On the digital and social side, the agency developed Sundae Collective, a data-driven influencer marketing platform designed to connect its global client roster with vetted influencers, functioning as a new revenue stream and full-service influencer marketing offering.² To address growing demand for multi-market creativity and integrated campaigns, 72andSunny launched the 72andSunny Creative Collective, bringing together agencies including Forsman & Bodenfors and Bruce Mau Design, as well as production entity Hecho Studios, expanding its footprint across North America, Europe, and Asia Pacific. 72andSunny currently operates as a subsidiary of Stagwell, a marketing group housing a portfolio of creative and diversified agencies.^1,3 The agency has faced multiple allegations of intellectual property infringement, including claims related to campaigns for Starbucks, New Era, and Infiniti, as well as a 2025 accusation of brand misappropriation from Black-owned social media app SPILL.¹ Source 1: wikipedia.org — 72andSunny Source 2: slalombuild.com — 72andSunny: Creating new space in social media Source 3: adtechtoday.com — 72andSunny Launches Creative Collective