Anomaly

Independent 'new model' agency competing with both holding company networks and boutique creative shops, known for integrated brand-building and cultural relevance

Anomaly is a global creative and business-problem-solving firm, established in 2004, that operates on the principle of going beyond traditional advertising to deliver solutions across whatever disciplines a client's challenge demands.^1,2 Rather than billing by the hour, Anomaly charges a fixed fee per engagement and earns a performance bonus upon solving the problem, structuring its incentives to align fully with client outcomes.² A distinctive feature of the agency is its active development of intellectual property, forming partnerships and launching entrepreneurial ventures spanning entertainment and consumer packaged goods.² With offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai, the agency was named Adweek's 2022 US Agency of the Year and Ad Age's 2017 Agency of the Year.¹ Source 1: wikipedia.org — Anomaly (advertising agency) Source 2: commarts.com — Anomaly