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Sarah Hofstetter
Co-Founder at 37Arc
Co-founding and building 37Arc
OperatorNew York, New York, United States25+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Sarah Hofstetter is Co-Founder at 37Arc, bringing to the venture the deep expertise she built over more than a decade at 360i, where she rose from Chief Marketing Officer to President to CEO between 2008 and 2019. During her tenure at 360i she helped establish the agency as a benchmark for data-driven, culturally resonant digital marketing. She is now channeling that experience into building 37Arc.
Previous Roles
President
Profitero (2019-2026)
President & CEO
360i (2008-2019)
Chief Marketing Officer
360i (2008-2012)
Expertise
Data-Driven MarketingDigital Agency LeadershipBrand StrategyeCommerce AnalyticsAI-Powered MarketingCultural MarketingDigital TransformationCMO Advisory
Education
- Bachelor's Degree, Binghamton University
Notable Achievements
- Co-founded 37Arc, an AI-focused venture aimed at transforming CMO decision-making
- Led 360i as President and CEO, establishing it as a benchmark data-driven digital agency
- Guided 360i through high-profile cultural moments including the Oreo 'Dunk in the Dark' Super Bowl tweet
- Served as President of Profitero, scaling its eCommerce analytics platform globally
Awards
Ad Age Women to WatchCynopsis Top Women in Media
Speaking Topics
AI and the future of marketingData-driven brand strategyWomen in leadershipeCommerce and retail mediaAgency transformation and digital innovation
Publications
- Contributor to Ad Age on marketing leadership and AI
Board Memberships
Campbell Soup Company (Board Director)
Connections