One of the largest global creative agency networks, operating as a core brand within Dentsu International across 145+ countries
Dentsu Creative is a global creative agency network. Established in June 2022, Dentsu Creative is integrated with Dentsu's Media and CXM businesses across more than 145 countries and regions, offering end-to-end solutions to clients globally. It operates as one of five global leadership brands within Dentsu International — alongside Carat, dentsu X, iProspect, and Merkle — each carrying deep specialisms. Most recently, Dentsu has relaunched the 360i brand as a social-first solution within its portfolio, rather than building or acquiring a separate specialized agency, and has introduced new leadership and a modernized logo as part of that effort.Source 1: advertisingindustry.careers — dentsuSource 2: marketingdive.com — Dentsu brings back 360i brand as social-first solution ...
Business model
Agency
Target market
Enterprise
What they offer
Brand Strategy & Creative Campaigns
Full-service brand strategy and integrated creative campaign development across channels
Content Production
End-to-end content creation and production for advertising and marketing purposes
360i (Social-First Solution)
Relaunched brand within the Dentsu portfolio offering social-first marketing solutions primed for AI
Integrated Marketing Communications
Cross-channel marketing communications integrating creative, media, and CXM capabilities
Key features
Global network spanning 145+ countries and regionsIntegration with Dentsu's Media and CXM businessesSocial-first capabilities via relaunched 360i brandEnd-to-end creative and marketing solutionsAI-informed creative and social strategy
Use cases
Global brand campaign development and executionSocial-first content strategy and creationIntegrated brand and performance marketingCustomer experience-led creative strategyAI-assisted creative production and optimization
Customer segments
Large multinational enterprisesGlobal consumer brandsRetail and e-commerce companiesFinancial services firmsTechnology companies
Tech & specs
Technology stack
Dentsu Merkury (data platform)Adobe Creative CloudSalesforce Marketing CloudAdobe Experience PlatformGoogle Marketing PlatformProprietary Dentsu data and analytics toolsAI-powered creative optimization tools