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Brief

Dentsu X

Media AgencyAgency

Dentsu X is a digital-first media agency that redefines the boundaries of media, creativity, and technology to craft integrated experiences that drive meaningful growth for clients.

Last updated Oct 20, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2015
HQ
Tokyo, Japan
Connections
95

AI-drafted from public sources9 sources cited

At a glance

Employees
1001-5000
Revenue
$500M-$1B (estimated, as part of Dentsu Media division)
22integrations5competitors1corporate family1partners

About

A global digital-first media agency within the Dentsu Group network, competing at the top tier of integrated media planning and experience-driven marketing for large multinational brands.

Dentsu X is a digital-first media agency that redefines the boundaries of media, creativity, and technology to craft integrated experiences that drive meaningful growth for clients. It combines best-in-class communication and media planning services, content creation, technology, data, and behavioral insights, helping brands create memorable, personalized marketing solutions that meet rapidly changing consumer demands. Working with partners such as Teads, Dentsu X has deployed predictive attention technology and AI-powered neuroscience tools to track cognitive responses and enable smarter media planning by identifying the formats and placements that generate true consumer engagement. At the market level, Dentsu X guides clients on critical digital topics including data activation with identity solutions, supply chain transparency, and data privacy. Across the world, Dentsu X works alongside clients' other agencies and taps into a broad landscape of innovators, serving clients that include Jaguar Land Rover, LVMH, Kao Corporation, and Netflix. Source 1: dentsu.com — Branding & Marketing Agency | dentsu X Source 2: advertisingindustry.careers — dentsu Source 3: adtechtoday.com — Dentsu X and Teads Redefine Digital Advertising with ... Source 4: newdigitalage.co — Programmatic Stars: Can Yildiz, Dentsu X

Business model

Agency

Target market

Enterprise

What they offer

  • Integrated Media Planning

    End-to-end media strategy and planning combining data, behavioral insights, and channel expertise to optimize brand reach and engagement.

  • Predictive Attention Technology

    Deployed in partnership with Teads, uses AI-powered neuroscience tools to track cognitive responses and identify formats and placements that generate true consumer engagement.

  • Content Creation

    Development of personalized, brand-aligned content designed to resonate across digital and traditional media channels.

  • Data Activation & Identity Solutions

    Guidance and execution on first-party data strategies, identity resolution, and privacy-compliant audience targeting.

  • Supply Chain Transparency

    Advisory and operational services to ensure media supply chain integrity, reducing waste and improving accountability in digital media buying.

Key features

AI-powered neuroscience and attention measurement toolsIntegrated media and creativity across channelsBehavioral insights and consumer data activationIdentity solutions and data privacy guidanceMedia supply chain transparencyCollaboration with clients' broader agency ecosystems

Use cases

Integrated media planning and buying for global enterprise brandsAttention-led digital advertising campaigns using predictive AI toolsFirst-party data activation and identity resolution for privacy-compliant targetingPersonalized content marketing at scale for luxury, automotive, and FMCG brandsMedia supply chain auditing and transparency initiativesCross-agency collaboration for large multinational marketing programs

Customer segments

Automotive brands (e.g., Jaguar Land Rover)Luxury and fashion conglomerates (e.g., LVMH)Consumer goods companies (e.g., Kao Corporation)Entertainment and streaming platforms (e.g., Netflix)Large multinational enterprises across FMCG, technology, and retail

Tech & specs

Technology stack

AI-powered neuroscience and attention measurement (via Teads partnership)Predictive attention technologyData management and identity resolution platformsDentsu Group proprietary data and analytics tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
Connection details
See alternatives to Dentsu X See integrations with Dentsu X (22)

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