Dentsu X
Dentsu X is a digital-first media agency that redefines the boundaries of media, creativity, and technology to craft integrated experiences that drive meaningful growth for clients.
Last updated Oct 20, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources9 sources cited
At a glance
- Employees
- 1001-5000
- Revenue
- $500M-$1B (estimated, as part of Dentsu Media division)
About
A global digital-first media agency within the Dentsu Group network, competing at the top tier of integrated media planning and experience-driven marketing for large multinational brands.
Dentsu X is a digital-first media agency that redefines the boundaries of media, creativity, and technology to craft integrated experiences that drive meaningful growth for clients. It combines best-in-class communication and media planning services, content creation, technology, data, and behavioral insights, helping brands create memorable, personalized marketing solutions that meet rapidly changing consumer demands. Working with partners such as Teads, Dentsu X has deployed predictive attention technology and AI-powered neuroscience tools to track cognitive responses and enable smarter media planning by identifying the formats and placements that generate true consumer engagement. At the market level, Dentsu X guides clients on critical digital topics including data activation with identity solutions, supply chain transparency, and data privacy. Across the world, Dentsu X works alongside clients' other agencies and taps into a broad landscape of innovators, serving clients that include Jaguar Land Rover, LVMH, Kao Corporation, and Netflix. Source 1: dentsu.com — Branding & Marketing Agency | dentsu X Source 2: advertisingindustry.careers — dentsu Source 3: adtechtoday.com — Dentsu X and Teads Redefine Digital Advertising with ... Source 4: newdigitalage.co — Programmatic Stars: Can Yildiz, Dentsu X
Business model
Agency
Target market
Enterprise
What they offer
Integrated Media Planning
End-to-end media strategy and planning combining data, behavioral insights, and channel expertise to optimize brand reach and engagement.
Predictive Attention Technology
Deployed in partnership with Teads, uses AI-powered neuroscience tools to track cognitive responses and identify formats and placements that generate true consumer engagement.
Content Creation
Development of personalized, brand-aligned content designed to resonate across digital and traditional media channels.
Data Activation & Identity Solutions
Guidance and execution on first-party data strategies, identity resolution, and privacy-compliant audience targeting.
Supply Chain Transparency
Advisory and operational services to ensure media supply chain integrity, reducing waste and improving accountability in digital media buying.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 2015 · Founded