Abbey Klaassen
Abbey Klaassen is the CEO of Tinuiti, the largest independent performance marketing agency in the United States, specializing in full-funnel marketing across Amazon, Google, Facebook, and streaming platforms. She took the helm at Tinuiti bringing a rare combination of deep editorial knowledge of the advertising industry and hands-on agency leadership experience, positioning the agency as a major force in performance and commerce marketing during a period of significant industry transformation. Before joining Tinuiti, Klaassen built a distinguished career in advertising journalism, most notably as Editor-in-Chief of Ad Age, one of the most influential trade publications in the marketing and advertising world. Her editorial tenure gave her an authoritative vantage point on industry trends, brand strategy, and the evolving media landscape. She later moved into agency leadership roles, including a senior position at 360i, where she deepened her operational expertise before ascending to the CEO role at Tinuiti. Klaassen is widely respected as a bridge between the worlds of media, journalism, and agency operations. Her background as a journalist who covered advertising at the highest level, combined with her executive leadership of a major performance marketing agency, makes her a distinctive voice on topics ranging from digital commerce to the future of media measurement and brand building.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources7 sources cited
- Years in industry
- 20 years
Bio
Abbey Klaassen is the CEO of Tinuiti, the largest independent performance marketing agency in the United States, specializing in full-funnel marketing across Amazon, Google, Facebook, and streaming platforms. She took the helm at Tinuiti bringing a rare combination of deep editorial knowledge of the advertising industry and hands-on agency leadership experience, positioning the agency as a major force in performance and commerce marketing during a period of significant industry transformation. Before joining Tinuiti, Klaassen built a distinguished career in advertising journalism, most notably as Editor-in-Chief of Ad Age, one of the most influential trade publications in the marketing and advertising world. Her editorial tenure gave her an authoritative vantage point on industry trends, brand strategy, and the evolving media landscape. She later moved into agency leadership roles, including a senior position at 360i, where she deepened her operational expertise before ascending to the CEO role at Tinuiti. Klaassen is widely respected as a bridge between the worlds of media, journalism, and agency operations. Her background as a journalist who covered advertising at the highest level, combined with her executive leadership of a major performance marketing agency, makes her a distinctive voice on topics ranging from digital commerce to the future of media measurement and brand building.
Career
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Education
- BA, University of Michigan