Ad Age

Leading trade publication for advertising and marketing industries

Ad Age is a premier trade publication and media brand that serves as the authoritative voice for the advertising, marketing, and media industries. Founded in 1930 as Advertising Age, the publication has evolved from a print-focused trade magazine into a multi-platform media brand delivering breaking news, in-depth analysis, research reports, and industry rankings. Ad Age operates as a subsidiary of Crain Communications, a privately-held publishing company based in Detroit. The publication covers all aspects of the advertising ecosystem, including agency news, brand marketing strategies, media trends, creative campaigns, and industry leadership changes. Ad Age is particularly known for its influential industry events like the Ad Age Next conference, prestigious awards programs, and annual rankings such as the Agency A-List and Marketer of the Year. The brand maintains significant influence through its editorial coverage, data and insights products, and role as a convener of industry leaders. Ad Age serves a global audience of advertising executives, marketers, agency professionals, and media buyers through its website, newsletters, podcasts, video content, and live events. While it operates primarily as a media and information business rather than an AdTech platform, Ad Age plays a crucial role in the advertising ecosystem by providing industry intelligence, fostering professional connections, and recognizing excellence in advertising and marketing.