Martin Porter

Martin Porter is the SVP, OOH Lead at Dentsu International.¹ He serves on the Geopath Board of Directors, to which he was elected for a three-year term.¹ Porter has noted that aerial out-of-home advertising is one of the few reliable ways for brands to reach vacationing consumers in beach markets such as the Hamptons, where other forms of out-of-home media are difficult to deploy.² He has characterized aerial campaigns as typically serving as a supplementary element of a broader media plan rather than a primary channel, in part due to weather-related operational constraints.² Source 1: billboardinsider.com — Geopath Adds 6 Board Members and Makes Lieberman ... Source 2: marketingbrew.com — Hunting for uncluttered ad space? Some brands are ...