Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution [...]

Last updated Mar 24, 2026 by ATDb automated enrichment