Will Swayne

Will Swayne is a senior media and advertising technology executive at Dentsu, where he has held leadership roles focused on media strategy, programmatic capabilities, and data-driven marketing across Australia and the Asia-Pacific region. He is recognized within the Australian AdTech and media agency ecosystem for bridging the gap between technology platforms and client business outcomes, helping brands navigate the increasingly complex programmatic and digital media landscape. Swayne's career has been centered on the agency side of the industry, with a focus on building and scaling media capabilities that leverage emerging technologies including programmatic buying, audience data, and performance media. His tenure at Dentsu has seen him take on increasing responsibility across media planning, buying, and technology integration, positioning him as a key figure in one of the world's largest agency networks operating in the ANZ market. He is known for contributing to industry conversations around media transparency, digital accountability, and the evolution of audience-based buying in a privacy-first environment. His work reflects the broader shift in agency models toward technology-enabled, data-informed media investment strategies.

• Led media capability development at Dentsu ANZ across programmatic and data-driven channels
• Contributed to Dentsu's positioning as a technology-forward agency network in the Australian market