Gigya
Gigya enabled brands to build trusted, consent-based customer identity profiles at scale, combining social login, progressive profiling, and privacy compliance into a unified platform that fueled personalized marketing.
Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Customer Identity and Access Management (CIAM)
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $105M
- Revenue Range
- $50M-$100M
- Parent Company
- SAP
- API Available
- Yes
Market leader in enterprise CIAM prior to acquisition; recognized as a pioneer in social login and consent-based identity management
Gigya was a leading Customer Identity and Access Management (CIAM) platform founded in 2006, enabling brands to build unified customer identity profiles through social login, registration-as-a-service, and consent management. The platform allowed enterprises to collect, store, and leverage first-party customer data while maintaining compliance with privacy regulations, making it a critical tool for marketers seeking authenticated, permissioned audience data. Gigya's technology sat at the intersection of identity, data management, and marketing technology, integrating with CRM systems, DMPs, and marketing clouds to enrich customer profiles with behavioral and social data. Its social login capabilities allowed users to authenticate via Facebook, Google, Twitter, and other providers, while simultaneously enabling brands to capture structured, consented data at scale. The platform served hundreds of major enterprise clients across media, retail, financial services, and travel verticals. In September 2017, SAP acquired Gigya for approximately $350 million, integrating its CIAM capabilities into the SAP Customer Data Cloud (part of SAP Customer Experience, formerly SAP Hybris). The acquisition underscored the growing strategic importance of identity and consent management in the enterprise marketing stack, particularly as GDPR compliance became a pressing concern. Under SAP, Gigya's technology continues to power customer identity solutions for large enterprises globally.
Registration-as-a-Service
Customizable, hosted registration and login flows enabling brands to collect first-party customer data with consent
Social Login
Allows consumers to authenticate using existing social network credentials (Facebook, Google, Twitter, etc.) while capturing permissioned profile data
Identity Storage
Centralized, scalable cloud database for storing and managing customer identity profiles and social data
Consent Management
Tools for capturing, storing, and enforcing user consent preferences in compliance with GDPR and other privacy regulations
Single Sign-On (SSO)
Enterprise SSO capabilities enabling seamless authentication across multiple brand properties and domains
Progressive Profiling
Gradually enriches customer profiles over time by requesting additional data at contextually relevant moments
Identity Sync
Real-time synchronization of customer identity data with CRM, DMP, and marketing automation platforms
- 2006Founded