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Oracle Marketing Cloud

Rebranded

Austin, Texas, United States · Founded 2012

10001+ employees · ORCL

Sourced & current · updated Jun 8, 2026Website

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Where they sit

Stack tier: Core Platforms (S)

Marketing CloudMarketing AutomationCustomer Engagement

Formerly one of the top-tier enterprise marketing cloud platforms, competing with Salesforce, Adobe, and IBM for large enterprise marketing technology spend

Ownership

Parent: Oracle

Subsidiaries

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Jun 8, 2026. Not a static screenshot.