Branch Deep Linking
Branch provides reliable, cross-platform deep linking and mobile attribution that ensures users land in the right place every time, while giving marketers accurate measurement across all channels and devices.
Last updated May 30, 2026 by the ATDb Editorial Team
- Industry
- Mobile Attribution & Deep Linking
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $667M
- Revenue Range
- $100M-$200M
- Parent Company
- Branch
- API Available
- Yes
Leading cross-platform deep linking infrastructure provider and top-tier mobile attribution platform, widely considered the industry standard for mobile deep linking
Branch is a leading mobile linking and measurement platform that enables businesses to create, manage, and measure deep links across all platforms and channels. Founded in 2014, Branch's core technology ensures that links work correctly regardless of the device, operating system, or context — routing users to the right content inside apps or to app stores when the app isn't installed. This infrastructure is foundational for mobile marketing, user acquisition, and engagement campaigns. Branch's platform extends beyond simple deep linking to include comprehensive mobile attribution, analytics, and engagement tools. Its Universal Ads product provides cross-channel attribution, while its Journeys product enables smart app banners and interstitials. The company processes billions of links and attribution events monthly, making it one of the most widely deployed mobile linking platforms globally. Branch is trusted by thousands of apps including major brands like Airbnb, Pinterest, Tinder, and Yelp. In the AdTech ecosystem, Branch occupies a critical infrastructure role — sitting at the intersection of user acquisition, re-engagement, and measurement. It competes with AppsFlyer, Adjust, and Kochava in mobile attribution while also competing with Firebase Dynamic Links (now deprecated) in deep linking. Branch's cross-platform approach and developer-friendly SDKs have made it a default choice for mobile-first companies seeking reliable linking infrastructure with measurement capabilities.
Deep Linking
Core cross-platform deep linking technology that routes users to the correct in-app content or app store across all devices and OS versions
Universal Ads
Cross-channel mobile attribution and analytics for paid advertising campaigns across networks and platforms
Journeys
Smart app banners and full-page interstitials to convert mobile web visitors into app users
Email Deep Linking
Deep link integration for email campaigns that routes users directly to in-app content
Organic Attribution
Measurement of organic channels including SEO, social, and referral traffic with deep link support
Data Feeds
Raw event-level data export to data warehouses and analytics platforms for custom analysis
Audience Builder
Segmentation and audience creation tools based on user behavior and attribution data
Branch Dashboard
Centralized analytics and reporting interface for link performance and attribution insights
- 2014Founded