Bill Magnuson

Bill Magnuson is the Co-founder, Chairman & CEO of Braze, a leading customer engagement platform that enables brands to deliver personalized, real-time messaging across channels including push notifications, email, SMS, and in-app messaging. Under his leadership, Braze has grown from a startup founded in 2011 (originally as Appboy) into a publicly traded company on Nasdaq (BRZE), serving thousands of global brands and processing billions of data points daily. Magnuson's technical vision and product philosophy have made Braze a cornerstone of the modern marketing technology stack, particularly in mobile and cross-channel customer engagement. Magnuson co-founded Braze alongside Jon Hyman and Mark Ghermezian while studying at MIT, where he developed a deep interest in distributed systems and data infrastructure. His engineering background heavily influenced Braze's architecture, enabling the platform to handle massive data volumes with low latency — a key differentiator in competitive marketing cloud markets. He has guided the company through multiple funding rounds, a successful IPO in November 2021, and sustained growth as a public company competing with established players like Salesforce Marketing Cloud and Adobe. Beyond building Braze, Magnuson is recognized as a thought leader on the intersection of data, personalization, and customer experience. He frequently speaks on topics including the future of customer engagement, responsible data use, and the evolving role of AI in marketing. His leadership style emphasizes engineering excellence and long-term product investment, and he has helped position Braze as a trusted partner for brands navigating the complexities of privacy-first, omnichannel marketing in the post-cookie era.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026