Salesforce To Acquire Engagement Firm Braze For $5.66 Billion

Salesforce is acquiring Braze, a customer-engagement platform, for $5.66 billion including debt, The Wall Street Journal Reports. Braze helps brands build deeper relationships with their customers and create more personalized experiences across channels. Braze shareholders will receive $47.50 per share of common stock owned, a roughly 58% premium over the firm’s closing price on Monday--$30.04.

Last updated Oct 21, 2026 by ATDb automated enrichment