Ronen Mense
Ronen Mense is best known as the executive who has spearheaded AppsFlyer's growth across the Asia-Pacific region, establishing the mobile attribution and marketing analytics leader as a dominant force in one of the world's most dynamic and mobile-first markets. As President and Managing Director of APAC, he oversees strategy, partnerships, and operations across a diverse and fast-growing region that spans markets from Japan and South Korea to Southeast Asia and Australia. His work has been instrumental in helping brands, agencies, and app developers in APAC adopt data-driven mobile marketing practices. Mense brings over a decade of experience in the AdTech and mobile ecosystem, with a career that has taken him through senior roles in digital advertising and technology across multiple geographies. His deep expertise in mobile measurement, attribution, and marketing analytics has made him a sought-after voice at industry events and in trade publications throughout the region. He is widely regarded as a connector between global AdTech innovation and the unique demands of APAC's fragmented and rapidly evolving digital landscape. Beyond his operational role, Mense is an active thought leader who regularly speaks on topics including mobile attribution, privacy-first measurement, and the future of app marketing in APAC. He has been central to AppsFlyer's engagement with regional industry bodies and has helped shape conversations around measurement standards and data privacy as regulations evolve across the region.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Ronen Mense is best known as the executive who has spearheaded AppsFlyer's growth across the Asia-Pacific region, establishing the mobile attribution and marketing analytics leader as a dominant force in one of the world's most dynamic and mobile-first markets. As President and Managing Director of APAC, he oversees strategy, partnerships, and operations across a diverse and fast-growing region that spans markets from Japan and South Korea to Southeast Asia and Australia. His work has been instrumental in helping brands, agencies, and app developers in APAC adopt data-driven mobile marketing practices. Mense brings over a decade of experience in the AdTech and mobile ecosystem, with a career that has taken him through senior roles in digital advertising and technology across multiple geographies. His deep expertise in mobile measurement, attribution, and marketing analytics has made him a sought-after voice at industry events and in trade publications throughout the region. He is widely regarded as a connector between global AdTech innovation and the unique demands of APAC's fragmented and rapidly evolving digital landscape. Beyond his operational role, Mense is an active thought leader who regularly speaks on topics including mobile attribution, privacy-first measurement, and the future of app marketing in APAC. He has been central to AppsFlyer's engagement with regional industry bodies and has helped shape conversations around measurement standards and data privacy as regulations evolve across the region.
Career
Vice President, APAC
AppsFlyer · prior to current role
Senior Director, APAC
AppsFlyer · prior to VP role
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led AppsFlyer's regional expansion across Asia-Pacific, growing the company's presence across Southeast Asia, Northeast Asia, and ANZ
- Established AppsFlyer as a leading mobile attribution platform in the highly competitive APAC market
- Recognized as a thought leader in mobile measurement and marketing analytics across the Asia-Pacific region