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Ronen Mense

Thought Leader

Ronen Mense is best known as the executive who has spearheaded AppsFlyer's growth across the Asia-Pacific region, establishing the mobile attribution and marketing analytics leader as a dominant force in one of the world's most dynamic and mobile-first markets. As President and Managing Director of APAC, he oversees strategy, partnerships, and operations across a diverse and fast-growing region that spans markets from Japan and South Korea to Southeast Asia and Australia. His work has been instrumental in helping brands, agencies, and app developers in APAC adopt data-driven mobile marketing practices. Mense brings over a decade of experience in the AdTech and mobile ecosystem, with a career that has taken him through senior roles in digital advertising and technology across multiple geographies. His deep expertise in mobile measurement, attribution, and marketing analytics has made him a sought-after voice at industry events and in trade publications throughout the region. He is widely regarded as a connector between global AdTech innovation and the unique demands of APAC's fragmented and rapidly evolving digital landscape. Beyond his operational role, Mense is an active thought leader who regularly speaks on topics including mobile attribution, privacy-first measurement, and the future of app marketing in APAC. He has been central to AppsFlyer's engagement with regional industry bodies and has helped shape conversations around measurement standards and data privacy as regulations evolve across the region.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
President and Managing Director, APAC
Company
AppsFlyer
Based
Singapore, Singapore
Years in industry
15 years

Bio

Ronen Mense is best known as the executive who has spearheaded AppsFlyer's growth across the Asia-Pacific region, establishing the mobile attribution and marketing analytics leader as a dominant force in one of the world's most dynamic and mobile-first markets. As President and Managing Director of APAC, he oversees strategy, partnerships, and operations across a diverse and fast-growing region that spans markets from Japan and South Korea to Southeast Asia and Australia. His work has been instrumental in helping brands, agencies, and app developers in APAC adopt data-driven mobile marketing practices. Mense brings over a decade of experience in the AdTech and mobile ecosystem, with a career that has taken him through senior roles in digital advertising and technology across multiple geographies. His deep expertise in mobile measurement, attribution, and marketing analytics has made him a sought-after voice at industry events and in trade publications throughout the region. He is widely regarded as a connector between global AdTech innovation and the unique demands of APAC's fragmented and rapidly evolving digital landscape. Beyond his operational role, Mense is an active thought leader who regularly speaks on topics including mobile attribution, privacy-first measurement, and the future of app marketing in APAC. He has been central to AppsFlyer's engagement with regional industry bodies and has helped shape conversations around measurement standards and data privacy as regulations evolve across the region.

Career

  • Vice President, APAC

    AppsFlyer · prior to current role

  • Senior Director, APAC

    AppsFlyer · prior to VP role

Expertise & education

Expertise

Mobile AttributionMarketing AnalyticsMobile MeasurementApp MarketingPrivacy-First MeasurementProgrammatic AdvertisingAPAC Digital MarketsMobile Growth Strategy

Speaking topics

Mobile Attribution and MeasurementPrivacy-First Marketing AnalyticsApp Marketing in APACMobile Growth StrategiesThe Future of Mobile Advertising

Recognition

Notable achievements

  • Led AppsFlyer's regional expansion across Asia-Pacific, growing the company's presence across Southeast Asia, Northeast Asia, and ANZ
  • Established AppsFlyer as a leading mobile attribution platform in the highly competitive APAC market
  • Recognized as a thought leader in mobile measurement and marketing analytics across the Asia-Pacific region