A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
Articleadweek.com
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
Source: AdweekPublished: May 28, 2026
Last updated May 28, 2026 by ATDb automated enrichment