JP
Joanna Peña-Bickley
Thought Leader
Joanna Peña-Bickley is currently at Vibes AI. She previously built and led the AI creative practice at Amazon Alexa, where she shaped how brands engage through voice and ambient interfaces. Under her creative leadership, she established IBM iX as a leading creative technology consultancy.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources13 sources cited
- Years in industry
- 20 years
Bio
Joanna Peña-Bickley is currently at Vibes AI. She previously built and led the AI creative practice at Amazon Alexa, where she shaped how brands engage through voice and ambient interfaces. Under her creative leadership, she established IBM iX as a leading creative technology consultancy.
Career
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Generative AI in AdvertisingVirtual Product PlacementConnected TV (CTV) AdvertisingBranded ContentCreative TechnologyAI-Powered Experience DesignVoice and Ambient ComputingHuman-Centered AI
Speaking topics
Generative AI and the Future of Branded ContentVirtual Product Placement in the Streaming EraHuman-Centered AI in Creative AdvertisingDiversity and Inclusion in Creative TechnologyThe Intersection of CTV, AI, and Commerce
Recognition
Notable achievements
- Built and led AI creative practice at Amazon Alexa, shaping how brands engage through voice and ambient interfaces
- Established IBM iX as a leading creative technology consultancy under her creative leadership
- Recognized as one of the industry's foremost advocates for generative AI as a legitimate creative medium in advertising
Awards
Cannes Lions recognition for creative technology workFast Company Most Creative People in Business (noted in industry coverage)
Connection details