Uber Ads

Leading mobility and delivery advertising platform with unique first-party data assets

Uber Ads is the advertising division of Uber Technologies, offering brands the ability to reach millions of consumers across Uber's ecosystem of mobility and delivery services. The platform provides advertising opportunities across Uber's ride-sharing app, Uber Eats, and other Uber properties, leveraging first-party data and contextual targeting to deliver relevant ads during various stages of the customer journey. Launched as Uber's formal entry into the digital advertising space, the platform capitalizes on Uber's massive user base and unique positioning in consumers' daily routines. Uber Ads operates as a retail media network and journey-based advertising platform, offering multiple ad formats including in-app display ads, sponsored listings on Uber Eats, email marketing, and out-of-home advertising on Uber vehicles. The platform serves both endemic advertisers (restaurants, CPG brands on Uber Eats) and non-endemic brands looking to reach Uber's affluent, mobile-first audience. With access to rich first-party data about user behavior, location, and preferences, Uber Ads positions itself as a high-intent advertising channel that can drive both brand awareness and direct conversions. As a subsidiary division of Uber Technologies, Uber Ads represents the company's strategic expansion into the high-margin advertising business, following the retail media playbook established by companies like Amazon and Instacart. The platform competes in both the retail media and mobility advertising spaces, offering unique inventory that combines digital and physical touchpoints throughout the consumer journey.