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Brief

Grubhub Ads

Retail MediaDivision

Grubhub Ads is a marketing platform designed to help restaurant merchants increase visibility, stand out from competitors, and drive more sales by featuring their businesses in prominent placements across the Grubhub marketplace, including the homepage and search results.

Last updated Oct 18, 2026 by ATDb automated enrichment · Connections updated Oct 22, 2026

Founded
2004
HQ
Chicago, Illinois, United States
Connections
10

AI-drafted from public sources5 sources cited

At a glance

Employees
1001-5000
1integrations1competitors

About

Grubhub's native advertising solution for restaurant merchants, competing within the food delivery marketplace advertising space alongside DoorDash Ads and Uber Eats Ads

Grubhub Ads is a marketing platform designed to help restaurant merchants increase visibility, stand out from competitors, and drive more sales by featuring their businesses in prominent placements across the Grubhub marketplace, including the homepage and search results. The platform empowers merchants to control when and how they reach their audience through customizable ad campaigns, detailed reporting, and flexible targeting options. Built to serve both small-to-medium businesses and large enterprise merchants, the platform offers a fully branded self-serve interface with granular campaign creation and reporting for enterprise-level advertisers, while also integrating simplified campaign creation directly into the existing merchant portal so that sponsored listings can be created in just a few clicks. Select small and medium-sized businesses may receive up to 20% credit back on advertising spend, helping merchants maximize their return on investment. Source 1: grubhub.com — Introducing Grubhub Ads | Grubhub for Restaurants Source 2: koddi.com — Grubhub x Koddi Source 3: grubhub.com — Grubhub Ads

Business model

Marketplace Advertising / Self-Serve Ad Platform

Target market

SMB and Enterprise restaurant merchants

What they offer

  • Sponsored Listings

    Promoted restaurant placements featured prominently on the Grubhub homepage and in search results to increase merchant visibility.

  • Self-Serve Ad Platform (Enterprise)

    A fully branded self-serve interface offering granular campaign creation, targeting options, and detailed reporting for large enterprise merchants.

  • Merchant Portal Integration

    Simplified campaign creation embedded directly into the existing Grubhub merchant portal, enabling sponsored listings to be set up in just a few clicks for SMBs.

  • Campaign Reporting & Analytics

    Detailed reporting tools that allow merchants to track ad performance and optimize their campaigns.

  • SMB Ad Credit Program

    Eligible small and medium-sized businesses can receive up to 20% credit back on their advertising spend.

Key features

Prominent homepage and search result placementsCustomizable ad campaigns with flexible targetingSelf-serve enterprise ad interfaceSimplified SMB campaign creation in merchant portalDetailed campaign performance reportingUp to 20% ad spend credit back for eligible SMBs

Use cases

Restaurant merchants increasing order volume through sponsored placementsEnterprise restaurant chains managing multi-location ad campaignsSmall and medium restaurants gaining visibility against larger competitorsMerchants targeting customers at key moments in the food ordering journey

Customer segments

Independent restaurants and small food businessesMid-market restaurant groupsLarge enterprise and chain restaurant brands

Tech & specs

Technology stack

Koddi retail media platform

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

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