Enables restaurants and CPG brands to reach high-intent consumers at the point of purchase with targeted advertising based on ordering behavior and preferences, driving immediate conversions and measurable ROAS.
Last updated Mar 7, 2026 by AI Enrichment
Leading advertising platform within food delivery vertical with significant market share in North American on-demand delivery advertising
DoorDash Ads is the advertising division of DoorDash, the leading food delivery platform in North America. Launched to monetize DoorDash's extensive consumer base and merchant network, the platform enables restaurants, grocery stores, and consumer packaged goods (CPG) brands to promote their products through sponsored listings, display advertisements, and other promotional formats within the DoorDash app and website. The platform leverages DoorDash's first-party data on consumer ordering behavior, preferences, and location to deliver targeted advertising opportunities. As a subsidiary of DoorDash Inc., DoorDash Ads operates within the broader retail media network ecosystem, competing with other delivery and e-commerce platforms' advertising businesses. The platform offers self-service and managed advertising solutions, allowing merchants to bid on prominent placement in search results, category pages, and the homepage. DoorDash Ads has become an increasingly important revenue stream for the parent company, capitalizing on the shift toward retail media as brands seek to reach consumers at the point of purchase. The platform serves both DoorDash merchants looking to increase visibility and order volume, as well as CPG brands seeking to drive product discovery and sales through DoorDash's grocery and convenience delivery services. With millions of active users and extensive transaction data, DoorDash Ads provides advertisers with performance metrics including impressions, clicks, orders, and return on ad spend (ROAS).
Promoted placement for restaurants and stores in search results and category pages to increase visibility and order volume
Banner and carousel advertisements on the DoorDash homepage and throughout the app for brand awareness campaigns
Product-level advertising for consumer packaged goods brands within DoorDash's grocery and convenience delivery offerings
Campaign management interface allowing merchants to create, launch, and optimize advertising campaigns independently