I
Instacart Ads
San Francisco, California, United States · Founded 2012
1001-5000 employees · CART
Sourced & current · updated Jun 10, 2026Website
Instacart Ads is the retail media advertising platform of Instacart, enabling CPG brands to reach shoppers through sponsored products, display ads, and shoppable campaigns across the grocery delivery marketplace.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsRetail Media PlatformProgrammatic Platform
Leading independent retail media network in the grocery vertical, aggregating demand across thousands of retail partners with strong first-party purchase data
Ownership
Parent: Maplebear Inc. (Instacart)