Instacart Ads
San Francisco, California, United States · Founded 2012
1001-5000 employees · CART
Sourced & current · updated Oct 26, 2026Website
Instacart Ads is a retail media network (RMN) that enables brands to reach consumers at the point of purchase through a performance-based, pay-per-click advertising model, promoting sponsored product ads directly within the Instacart grocery platform.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsRetail Media PlatformProgrammatic Platform
One of the largest grocery-focused retail media networks in the United States, leveraging first-party purchase data across its own marketplace and 240-plus partner e-commerce sites
Ownership
Parent: Maplebear Inc. (Instacart)
